29.04.2022
Episode 07: Thomas Gröner / TG Packsolutions – Emotion Research and the Future of Packaging
In the seventh episode of **PACKOLUTION**, we welcome **Thomas Gröner**, Managing Director and founder of **TG Packsolutions**. With his many years of experience, he possesses comprehensive expertise in the areas of mono-material solutions, composite materials, and pet food packaging. Together, we discuss the specific requirements and challenges of these packaging sectors as well as current developments toward more sustainable packaging concepts.
A particular focus is placed on the emotional impact of packaging in the pet and baby food sectors. Thomas Gröner explains which psychological factors play a role in purchasing decisions and how packaging design is specifically used to build trust and attract attention. At the same time, he bridges the gap to the topic of food waste and demonstrates the contribution packaging can make to reducing it. The episode is rounded off by his outlook on the future of the packaging industry and the developments that could shape the coming years.
Look forward to exciting insights into the connection between packaging technology, consumer behavior, and sustainable innovations.