In the fifth episode of **PACKOLUTION**, we speak with **Marcel Keuenhof** from the Dutch **KIDV (Kennisinstituut Duurzaam Verpakken)**, the Institute for Sustainable Packaging. Together, we explore the various facets of sustainability in the packaging industry. Marcel begins by explaining the different definitions of sustainability and highlights why the term is often interpreted differently. We then discuss packaging materials, the challenges surrounding greenwashing, and the so-called “Say-Do-Gap” – the discrepancy between consumers’ sustainable intentions and their actual purchasing behavior.

Look forward to an exciting episode with well-founded insights into sustainability, consumer behavior, and the current challenges facing the packaging sector.