In this episode, we welcome Paul Jenkins, founder of The PackHub, a packaging innovation consultancy. The company specializes in developing technical and innovative packaging solutions for brand owners, retailers, and packaging suppliers.

Paul shares his extensive knowledge of the key drivers in the packaging industry and provides exciting insights into current developments and future trends. He discusses the factors driving innovation, consumer expectations, and the challenges companies face when developing new packaging solutions. Furthermore, we learn about the role consumer needs play in the design of modern packaging and how innovations can help combine sustainability, functionality, and brand impact. Look forward to an engaging episode full of expert knowledge, current industry trends, and inspiring insights into the future of the packaging industry.