In the 17th episode of **PACKOLUTION**, we gain exciting insights from a completely new perspective. Our guest **Cyrille Filott**, Global Strategist Consumer Foods, Packaging & Logistics at **Rabobank**, brings the viewpoint of an international financial and consulting firm to the discussion.

Together, we discuss current developments and trends in the consumer goods and packaging market, as well as the factors influencing consumer behavior. This includes the phenomenon of “blurred markets,” where traditional boundaries between industries, products, and distribution channels are increasingly dissolving. Furthermore, Cyrille Filott explains the role banks and financial institutions play in promoting sustainable development and how they can support companies on their journey toward greater sustainability in the packaging industry. Look forward to an interesting episode on market trends, consumer behavior, and the influence of the financial world on the future of sustainable packaging solutions.