Packaging design is an art in its own right. That is why we are delighted to welcome Roland ten Klooster, founder of Plato Product Consultants, as our guest in this episode. As a recognized expert in packaging design, he provides us with exciting insights into current trends and developments in the industry.

Designing packaging raises numerous questions: Which emotions should be addressed among consumers? How does the target group influence the design? What role does Design for Recycling play? And how can packaging best reflect a product’s characteristics and values? Roland ten Klooster sheds light on these and many other aspects of packaging design and explains how companies can develop packaging that is functional as well as attractive and sustainable. Look forward to an exciting episode about the interplay of creativity, brand impact, and sustainability in the world of packaging design.