This time we welcome Paul Jenkins as our interviewee, the founder of PackHub, a packaging innovation consultancy specialising in the delivery of technical and innovative packaging solutions for brand owners, retailers and packaging suppliers. He shares his knowledge with us about industry drivers, packaging trends and consumer insights.
In this episode, we move thematically into the field of packaging for the pharmaceutical sector. Chakravarthi AVPS, Global Ambassador of the World Packaging Organization, goes into the specifications in this particular field and explains to us why packaging is your second physician.
In addition, he adds exciting facts about the packaging market in India: the mindset of the people, the recycling system and India's self-sufficiency.
The 16th episode of PACKOLUTION features Karsten Schröder, founder of Innoform, a company that has successfully specialized in coaching on the subject of films, packaging, and packaging technology in the food sector for many years. The episode will focus on food packaging and its specifications. Besides food safety, the differences between different countries, and packaging failures, we also learn how marketing influences the packaging world and how some packaging forms only exist because of it..
In the 17th episode of PACKOLUTION, we get an insight from an entirely new perspective: Cyrille Filott is Global Strategist Consumer Foods, Packaging & Logistics at Rabobank, multinational banking and financial services company. He talks to us about his perspectives on trends in sales, the consumer psyche, blurring and how they as a bank influence the path to more sustainability in the packaging industry.
Packaging design is an art in itself. That's why Roland ten Klooster, founder of Plato Product Consultants, will enlighten us on the latest trends in packaging and packaging design.
Many questions arise when designing packaging. Which consumer emotions should I consider? How does my target group influence the design? What about design for recycling? How can my packaging reflect what my product is all about?The packaging expert sheds light on these and more questions.
In this episode, we venture into a completely new area of the packaging industry: cosmetic packaging. Our expert Dan Coppins, packaging technologist at KMI Brands, gives us an insight into the ins and outs of packaging cosmetics in a safe, sustainable and attractive way. How can you combine sustainable packaging with cosmetic packaging's goal of catching the buyer's eye? What about deceptive packaging? These and many other questions will be answered in this episode.
In the previous episodes of our podcast, we have already talked a lot about packaging materials. So it's time to welcome an expert in the field of packaging films to the podcast. Norman Thom is the CEO of Clarus Films, which has been in the packaging films industry for over 40 years and is now Europe's largest independent supplier of unprinted packaging and technical films.
Several topics were of great interest to us: What about sustainable films? Will we ever be able to do without packaging films? What needs to be considered in terms of transport and storage? These and many other questions will be answered in this episode.